Shep
Protect Your Pet Before It's Too Late
Overview
Shep is a comprehensive pet care platform that brings together everything pet owners need to protect their animals — health tracking, legal pet trusts, financial planning tools, and emergency pet identification. It's the infrastructure for responsible pet ownership.
Most pet owners don't think about what happens to their pet if they can't care for them. Shep makes it simple to establish legal trusts, designate guardians, set aside funds, and ensure care continuity — alongside everyday health management.
The Situation
Pet owners face a fragmented landscape of care. Health records live in one app, insurance in another, vaccination schedules in email, and legal protection for their pet's future? That doesn't exist for most people.
77% of pet owners consider their animals family members, yet fewer than 1% have legal provisions for their pet's care. When something unexpected happens — illness, emergency, or the owner's own incapacity — pets fall through the cracks.
The gap between how much people love their pets and how protected those pets actually are represents one of the largest unaddressed needs in the $300B+ pet industry.
Every adventure deserves a safety net.
What We Build
Shep operates across four pillars of pet protection, each designed to give owners complete peace of mind.
Health Tracking
AI-powered health monitoring that tracks vaccinations, medications, vet visits, and behavioral changes. Smart alerts surface potential health issues before they become emergencies.
Early detection through pattern recognition can extend a pet's healthy years significantly.
Legal Pet Trusts
Simple, legally binding pet trusts that designate guardians, set care instructions, and ensure your pet is protected if you can't care for them. No lawyer required.
Legal protection for pets shouldn't require $5,000 in attorney fees — Shep makes it accessible to everyone.
Financial Planning
Pet-specific financial tools that help owners budget for ongoing care, set aside emergency funds, and plan for their pet's lifetime expenses.
The average dog costs $15,000-$30,000 over its lifetime — most owners don't plan for this.
Emergency Pet ID
Digital pet identification that gives first responders, neighbors, or good samaritans instant access to your pet's critical information, emergency contacts, and care instructions.
When seconds matter, having care instructions immediately accessible can save a pet's life.
The bond between pet and owner is irreplaceable — Shep makes sure it's protected.
Key Features
Smart Health Records
Unified health records that sync with vet systems, track medications, and surface AI-powered health insights based on breed, age, and behavioral patterns.
Guardian Network
Designate trusted guardians, set care preferences, and ensure seamless handoff if you're ever unable to care for your pet — temporarily or permanently.
Cost Planner
Lifetime cost projections based on breed, location, and health history. Budget tools that account for routine care, emergencies, and end-of-life planning.
Emergency Profile
QR-enabled digital ID with allergies, medications, vet contacts, and care instructions. Accessible to anyone who scans it — no app download required.
77% of pet owners consider their animals family — fewer than 1% have legal provisions for their care.
Market Opportunity
The global pet care market exceeds $300B+ and is growing 6% annually. Pet humanization is the dominant trend — owners increasingly treat pets as family members and are willing to pay for comprehensive protection. Shep targets the intersection of pet care, legal services, and fintech — a white space with no integrated solution.
Three-Pillar Alignment
Autonomous Sovereignty — Shep embodies the principle that technology should empower people to independently protect what matters most. Every feature expands a pet owner's agency — giving them the tools to ensure their pet's wellbeing without relying on fragmented systems or expensive professionals.
Stage
Pre-Launch
Market
Pet Care / FinTech